Digital Strategy Director, MATARAT Holding
Amal is a visionary leader transforming aviation through a digital-first mindset, believing that digital transformation is about reshaping how we think, operate, and innovate. As the Digital Strategy and Innovation Director at Matarat Holding, she drives efficiency, enhances experiences, and creates smart ecosystems. A passionate advocate for empowering women in aviation and technology, she mentors emerging talent, fosters a culture of innovation and inclusion, and exemplifies leadership that aligns with the values of Vision 2030.